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  • David Fraschetti

    The Mistake: Not knowing who our customers were. My wife and I had been going to wine festivals for years when we started noticing a trend: The...

  • Alex Michon

    The Mistake: I didn’t want to be the bad guy. About 15 years ago I was the manager of 10 employees, some I had inherited and others I hired myself. I...

  • Ty Pennington

    The Mistake: The biggest mistake I’ve made is taking off my comfortable hat. What I mean is, I’ve sort of made a career out of being myself. That’s...

  • Denise White

    The Mistake: Being too trusting. More than 10 years ago, I hired a woman who had no experience; I wanted to promote and elevate women in the business...

  • Paul D’Arcy

    The Mistake: I became a CEO before I was ready to lead. I was very lucky in my early career to have the opportunity to start a company when I was 28...

  • Kevin Lamar

    The Mistake: We didn’t do enough market research. When SoftScience started up, we were targeting the podiatric market, people with plantar fasciitis...