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  • Lee Applbaum

    The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in...

  • Cassandra Jennings

    The Mistake: Don’t assume you know what people want. I was trying to develop a department – a leadership one – and actually diversify it with women...

  • Matt Hofherr

    The Mistake: I sent an email when I should have used the phone. About 15 years ago, I was running an agency with offices in New York, L.A. and San...

  • Scott Porter

    The Mistake:  Early on, I thought networking should happen overnight, and I didn’t really understand that those relationships take time. And time is...

  • Tim Lathe

    The Mistake: Not being specific in communications. A good number of years back, I had a mentor who wound up being president of the bank where I...